L’economia digitale ha un problema di fiducia -su questo non ci piove- e non sembra nemmeno semplice da sistemare. E una parte importante di questo problema riguarda il delicato equilibrio fra servizio data-driven e privacy.
Quello fra utenti e piattaforme di servizio è un vero rapporto di fiducia oppure, dietro al click sul bottone “accetta”, c’è una sostanziale inconsapevolezza del prezzo da pagare per mantenere il volano in moto?
La risposta è talmente ovvia che nemmeno la voglio scrivere… ma nell’eterno farci domande e darci risposte, una cosa davvero importante ci è successa sotto il naso e quasi non ce…
The Italian version of this piece has been originally published on October 7th, 2020, by Il Sole 24 Ore.
We live in the age of «elabo-relations». Immuni, for example, creating an abstract and privacy-oriented representation of our contacts to notify us of a potential Coronavirus infection. Or BitCoin, the currency that shifts trust from the bank to the decentralized ledger. And then our social networks, our streaming habits and the whole sharing economy we are plugged in… our digital self interacts with algorithms through data at high intensity and frequency, determining the map of our relationships through processing.
But are…
Il CFO chiede il budget marketing per l’anno prossimo? Pochi minuti dopo una colonna in un file di Excel viene duplicata, poi qualche ritocchino… et voilà: il budget è fatto! Quante volte è andata così?
Trasformare l’anno scorso nell’anno prossimo con un copia-incolla è una tentazione forte, anzi fortissima. Ma dobbiamo resistere.
Sì, dovremmo averlo capito: in un mondo che cambia a grande velocità, il copia-incolla non è una strategia e forse non lo è mai stata. Mancano le idee? Non sempre: si può essere bravi o anche bravissimi e comunque cadere in questo tranello…. …
Siamo sull’orlo di una crisi 4.0? Grandi aspettative per investimenti di trasformazione digitale ancora non conclusi e ritorni economici a volte insoddisfacenti. Cosa è mancato? È una domanda che forse ci siamo già fatti, ma che ancora attende una risposta, soprattutto ora che l’emergenza sanitaria ci ha reso evidente l’importanza di essere davvero 4.0, non solo di scriverlo nei powerpoint. Se questa è una crisi il prossimo passo è affrontarla e risolvere i dubbi che si celano in essa. Senza paura. Ma per questo purtroppo non esiste una ricetta copia-incolla e nemmeno un software da installare o una consulenza magica…
I know that discussing about digital tracing is hard. I am passionate about privacy and data ownership, so I can understand what worries people. However, I disagree with the idea that technology can only compromise privacy. On the contrary, technology can strengthen privacy and freedom, beyond any policy, regulation or legalese. Technology is the founding pillar of trust in the digital space, but it has to be designed and deployed for good.
With this in mind, on March 21 I wrote this proposal (you can read it from <START> to <END> here below) as an attempt to better explain a…
We are in the middle of a coronavirus outbreak and it’s everyone’s duty to contribute to the collective effort of limiting the virus spread. In the meanwhile, it’s inevitable to imagine how technology could help authorities and virologists make even faster and better decisions in the future. A real-time data driven situational awareness, for instance, could potentially change the way we manage health treats like this. This is a fictional story, but it could easily become reality. We just need to unlock the power of data and make sure that privacy and trust become the founding pillars of the new…
Recent reports by the Norwegian Consumer Council¹ and the New York Times² evidenced that a part of the digital industry has dramatically given up to “personalinvasion”, the dark side of personalisation. This disturbing deployment is part of a bigger privacy problem which needs to be resolved quickly, to avoid a massive destruction of privacy and trust in the digital space and to prevent the collapse of digital citizenship.
The situation is critical: the digital advertising industry is under the lens; some say that “the Internet is broken”, others say “#quitFacebook!”… data brokers claim they can take our fair share of…
Key takeaways:
While we were busy doing something else, we went through the age of the database, in which a few data describe the “who” of things, and then through…
Key takeways:
“Who’s bad?”. Big service platforms and social media using our data to make money? Or us, who accepted the “free for data” proposal without wondering if it were sustainable? …
The increasing interest in Artificial Intelligence has brought to evidence all the risks of the “Black Box”. ⟶ If you don’t know what we’re talking about, click here to learn more.
We were saying, the algorithm working in a Black Box mode is risky, first of all because it doesn’t allow to understand how it works. Why does your supermarket stops you for inspection at the self-service checkout? And why do you see this sponsored message and not another one on Instagram? And again, why does Spotify offer you this particular playlist? …
Digital Platforms @ Beretta | Engineering | Privacy & Data Ownership | New Media Arts