The end of personalinvasion.

How a technological alliance (and not a legal fight) can boost the data economy without eroding our privacy.

Riccardo Zanardelli
17 min readJan 23, 2020

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“Records of Everything, N. 0”, 2021 — A remix of Wikipedia’s definition of privacy.

Abstract.

Recent reports by the Norwegian Consumer Council¹ and the New York Times² evidenced that a part of the digital industry has dramatically given up to “personalinvasion”, the dark side of personalisation. This disturbing deployment is part of a bigger privacy problem which needs to be resolved quickly, to avoid a massive destruction of privacy and trust in the digital space and to prevent the collapse of digital citizenship.

The situation is critical: the digital advertising industry is under the lens; some say that “the Internet is broken”, others say “#quitFacebook!”… data brokers claim they can take our fair share of wealth back and big platforms are transforming… but into what? Apparently, every solution on the table suggests a sort of rebellion against a system that doesn’t represent us anymore.

☞ But what if there was another option? What if there was a solution based on a technological alliance between consumers, business, big platforms and policy makers instead of a legal fight?

☞ Business, and especially big platforms, have the unprecedented opportunity to flip the model of data processing…

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Riccardo Zanardelli
Riccardo Zanardelli

Written by Riccardo Zanardelli

Digital Platforms @ Beretta | PhD student in Statistics & Data Science @ AEM, UNIBS | Engineer | Only personal opinions here | Code is Law (cit.)

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