The end of personalinvasion.
How a technological alliance (and not a legal fight) can boost the data economy without eroding our privacy.
Abstract.
Recent reports by the Norwegian Consumer Council¹ and the New York Times² evidenced that a part of the digital industry has dramatically given up to “personalinvasion”, the dark side of personalisation. This disturbing deployment is part of a bigger privacy problem which needs to be resolved quickly, to avoid a massive destruction of privacy and trust in the digital space and to prevent the collapse of digital citizenship.
The situation is critical: the digital advertising industry is under the lens; some say that “the Internet is broken”, others say “#quitFacebook!”… data brokers claim they can take our fair share of wealth back and big platforms are transforming… but into what? Apparently, every solution on the table suggests a sort of rebellion against a system that doesn’t represent us anymore.
☞ But what if there was another option? What if there was a solution based on a technological alliance between consumers, business, big platforms and policy makers instead of a legal fight?
☞ Business, and especially big platforms, have the unprecedented opportunity to flip the model of data processing…
